JBP
27 Case Studies
Case Study: Linde Material Handling UK boosts thought leadership and lead generation with JBP’s Intralogistics Live webinar series
A JBP Case Study
Linde Material Handling UK reaches hundreds with JBP’s Intralogistics Live webinar series
The marketing team at Linde Material Handling UK, a leader in intralogistics, worked with vendor JBP on a thought leadership and public relations program. Their challenge was to build critical relationships with industry decision-makers and support lead generation for their business.
JBP implemented a solution called the Intralogistics Live webinar series, which featured panel debates on key industry topics. The vendor secured high-profile external experts, partnered with a logistics publication for promotion, and used a former BBC producer to chair the events. This resulted in a highly successful series attended by hundreds of supply chain professionals, significantly raising the profile of Linde's internal experts and successfully engaging their customer base.
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