JBP
27 Case Studies
Case Study: Linde Material Handling UK launches its next-generation forklift with JBP
A JBP Case Study
Linde Material Handling UK boosts social engagement with JBP’s CAD-built forklift film
The customer, Linde Material Handling UK, needed to creatively elevate its brand for the launch of a new forklift truck, requiring a standout and premium launch asset. JBP was brought in to provide design and digital services to meet this challenge.
JBP developed the concept and storyboard for a full film, creating a highly detailed virtual recreation of the forklift using CAD and animation to achieve realism. The resulting film generated strong social media engagement and was adopted across Linde's always-on channels, including YouTube and Google Performance Max advertising, to support lead generation.
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