Case Study: First Bus boosts its reputation and stakeholder engagement with JBP Communications

First Bus drives 400 annual press cuttings and 300 stakeholder attendances with JBP

The customer, First Bus, a major public transport operator, faced constant scrutiny over service reliability, a challenge heightened by pandemic-related service and funding issues. Their goal was to create a positive image among key stakeholders. The vendor, JBP, provided a Public Relations, stakeholder engagement, and public affairs service to address this.

JBP implemented a PR campaign themed "the smartest way to travel," which included media briefings, social media management, stakeholder events, and proactive engagement with policy makers. This strategy resulted in significant positive exposure, with an average of 400 press cuttings annually, and well-attended stakeholder events. The campaign heightened First Bus's strategic reputation, which led to investments in bus improvement programs from which the company benefited.

First Bus