Case Study: Women in Banking and Finance boosts member engagement with JBi Digital

Women in Banking and Finance boosts website traffic to events by 614% with JBi Digital

Women in Banking and Finance (WIBF), a volunteer-led not-for-profit organization, faced the challenge of growing its offline community to inspire more women to join the male-dominated finance industry. They partnered with JBi Digital to create a digital hub that would promote events and engagements, thereby encouraging more in-person activity from its members.

JBi Digital implemented a bespoke WordPress CMS with a dynamic membership system, designed through member workshops to ensure a seamless user journey. This solution led to significant measurable impacts for WIBF, including a 174% increase in new users, a 614% increase in traffic to the events page, and a 6% increase in females using the website. JBi Digital continues as a long-term digital partner to support WIBF's ongoing growth.

Women in Banking and Finance (wibf)