Case Study: West of England Mayoral Combined Authority achieves a unified, accessible website with JBi Digital

West of England Mayoral Combined Authority reduces bounce rate by 10% with JBi Digital

The West of England Mayoral Combined Authority needed to consolidate its three separate websites and brands into a single, unified online presence. JBi Digital was appointed to build an industry-leading website that would bring these sites together while maintaining a distinctive look and feel for each sub-brand.

JBi Digital implemented a WordPress multisite CMS to create a scalable platform with distinct brand identities for each section. The solution led to a 10% reduction in bounce rate, a 35% reduction in single-page visits, and achieved WCAG 2.1 AA accessibility compliance. JBi Digital also migrated and consolidated over 5,300 pages and continues to support the Authority through an ongoing digital partnership.

West of England Mayoral Combined Authority