Case Study: Thomas’s London Day Schools achieve a transformed digital brand and website with JBi Digital

Thomas’s London Day Schools boosts users and sessions by 100% with JBi Digital

Thomas’s London Day Schools, a prestigious family of independent schools in London, appointed JBi Digital to evolve its digital branding and messaging. The challenge was to launch a rebranded website in time for the school's 50th anniversary, one that would better represent the institution's unique values and set it apart from competitors while optimizing the experience for key users.

JBi Digital addressed this by reshaping the brand with new value-driven messaging, culminating in the tagline "Be Kind, Be Thomas’s." The solution included a dynamic website with a unique horizontal-scrolling homepage and a bespoke admissions calculator. The results were significant, with the new website achieving a 100% increase in users and sessions, a 70% increase in traffic from organic search, and a 9% increase in session duration within three months of launch.

Thomas’s London Day Schools