Case Study: Thomas’s London Day Schools improves parent communications with JBi Digital

Thomas’s London Day Schools boosts app downloads to 3,000+ with JBi Digital

Thomas’s London Day Schools, one of the UK's most prestigious independent education institutions, faced a challenge in improving communication and engagement with digitally-focused parents. They approached JBi Digital to create a unique mobile and web app platform that would serve as a one-stop shop for tailored notifications, news, and media, moving beyond standard communication tools.

JBi Digital developed an intuitive app named TomCom by first conducting extensive stakeholder discovery. The final solution included features like a content moderation workflow, a digital asset management system with facial recognition, push notifications, and media galleries. This resulted in over 3,000 app downloads and a 65% increase in media downloads, providing parents with a cherished window into their child's daily life and becoming an essential part of school communication.

Thomas’s London Day Schools