Case Study: The Childhood Trust boosts donations with JBi Digital's UX-driven website transformation

The Childhood Trust boosts donation page traffic 90% with JBi Digital

The Childhood Trust, London's child poverty charity, needed to reinvigorate its brand and digital presence to better convey its impact and values. JBi Digital was appointed as its long-term digital partner on a pro-bono basis to design and build a new CMS website to address this challenge.

JBi Digital implemented a new website with an optimized user experience and a clean, impactful design. The solution included prominent calls to action and interactive features to demonstrate the charity's successes. This led to a 90% increase in donation page traffic, a 20% reduction in bounce rate, and a 200% increase in the value of monthly donations.

The Childhood Trust