Case Study: Ofwat improves SEO performance and WCAG 2.2 AA accessibility with JBi Digital

Ofwat restores 60,000 pages to Google with JBi Digital

The Water Services Regulation Authority (Ofwat) needed to transform its digital presence to better serve its audience and meet its public sector obligations. Its website suffered from significant user experience and content management system issues, with a vast number of pages not being indexed by Google. JBi Digital was appointed as a digital partner to address these challenges through a comprehensive program of search engine optimisation, user experience strategy, and digital transformation.

JBi Digital conducted a detailed discovery process, identifying that 60,000 pages were unindexed and that the site had widespread accessibility problems. The solution involved creating a long-term roadmap that included optimising the information architecture, remediating accessibility issues to meet WCAG 2.2 AA standards, and integrating tools like ReciteMe and Hotjar. As a result, JBi Digital resolved the critical indexing problems and significantly advanced the site's accessibility compliance, establishing a strong foundation for Ofwat's ongoing digital communications.

Ofwat