Case Study: MBZUAI Academy launches a premium AI recruitment platform with JBi Digital

Mbzuai Academy launches a premium AI platform in 42 days with JBi Digital

The Mbzuai Academy, the executive education arm of MBZUAI, needed to establish a distinct digital identity separate from the main university to support its global ambitions and recruit C-suite leaders for its AI programs. Their challenge was to launch a premium, standalone, and SEO-compliant platform within a non-negotiable 42-day deadline over the Christmas holiday period. JBi Digital was appointed to deliver this high-performance recruitment engine using a WordPress-based solution to integrate with the client's existing IT infrastructure.

JBi Digital executed a rapid build through parallel workstreams and a consultative partnership, delivering the complete platform on schedule. The result was a scalable recruitment engine launched in just 42 days, providing the Academy with a dedicated digital home. This successful sprint established JBi Digital as a strategic long-term partner, now supporting the Academy's ongoing digital evolution through a comprehensive roadmap of services.

Mbzuai Academy