Case Study: ITN achieves a 129% traffic increase with JBi Digital’s Drupal CMS and SEO consolidation

ITN boosts traffic 129% with JBi Digital

ITN, a leading UK independent media production and broadcast journalism company, faced challenges from a fragmented digital estate. Multiple outdated websites and CMS platforms were diluting its brand identity, creating a poor user experience, and causing SEO underperformance. ITN engaged vendor JBi Digital to undertake a strategic, SEO-led consolidation as part of its "One ITN" initiative.

JBi Digital implemented a unified Drupal CMS website to streamline the digital estate. The solution included a content audit, a new information architecture, and a platform capable of handling video-rich content. This empowered ITN's internal teams with improved tools and workflows. The project delivered significant measurable results for ITN, including a 129% increase in overall traffic and an 82% increase in organic traffic within 12 months of launch.

ITN