Case Study: Hitachi Europe consolidates 52 domains into one global platform with JBi Digital

Hitachi Europe consolidates 52 domains with JBi Digital

Hitachi Europe, a global leader in social innovation, faced significant challenges due to its fragmented digital presence, which consisted of 52 regional websites across 31 languages. This complex estate led to diluted brand identity, duplicated content, and escalating maintenance costs. JBi Digital was commissioned to lead a discovery phase to architect a strategy for consolidating these sites into a single global platform.

JBi Digital conducted a comprehensive remote discovery, including stakeholder workshops and a deep technical audit of all 52 domains. This process allowed them to create a detailed two-year migration roadmap designed to unify the estate without compromising SEO performance. The solution provided Hitachi with strategic clarity for prioritization, highlighted significant long-term cost savings, and ensured a watertight plan to preserve and enhance search rankings.

Hitachi Europe