Case Study: Channel 4 achieves a more engaging youth research platform with JBi Digital

Channel 4 streamlines 16-24 research website with JBi Digital

Channel 4 required a new website for its UK Tribes youth community research platform. The broadcaster needed to transform its outdated and hard-to-use site into a fresh, colorful, and visually powerful platform to effectively showcase its research and allow tribe members to share their stories. JBi Digital was engaged to handle this design and development project.

JBi Digital designed and built a new, fully responsive WordPress CMS website. The solution featured a user-friendly experience with clear journeys and effective CTAs, alongside a visually stunning design that adhered to Channel 4's brand guidelines. JBi also streamlined the user login process by using cookies to collect only an email address, eliminating a previously time-consuming manual admin task. The new platform successfully elevated Channel 4's online presence and provided a genuine community space for its research.

Channel 4