Case Study: British Council consolidates 120+ IELTS sites with JBi Digital

British Council migrates 13,000 pages before deadline with JBi Digital

The British Council faced a significant challenge with its fragmented IELTS digital estate, which consisted of over 120 disparate country sites across different platforms and an outdated, end-of-life Drupal 7 global site. This lack of a unified infrastructure created security risks, brand inconsistency, and an inability to improve the user journey for test-takers. JBi Digital was engaged to run a discovery phase and lead a digital transformation to address these issues.

JBi Digital implemented a unified, evidence-based strategy by first conducting extensive user research across nine countries. They then migrated the entire 13,000-page estate to a new Drupal 10 platform, reorganizing the content around a clear five-stage test-taker journey. This solution successfully closed the security risk by meeting the Drupal 7 end-of-life deadline and created a cohesive, user-centric platform for the British Council to better compete in the market.

British Council