Case Study: Imagine Cruising achieves luxury brand growth with Jazzbones Creative's Masterpiece campaign

Imagine Cruising boosts average cruise sales by 62% with Jazzbones Creative

Imagine Cruising, a leading name in the luxury cruise holiday market, faced the challenge of differentiating its brand in a competitive sector and elevating its identity to match its ambitious growth plans. To address this, they partnered with the vendor Jazzbones Creative for a comprehensive brand campaign.

Jazzbones Creative developed the "Masterpiece" campaign, which included a new strapline and a distinctive visual identity anchored by a gilt-edged frame. This high-end branding was deployed across multiple channels. The campaign was highly successful, leading to a 62% increase in average cruise sales, an acquisition by dnata, and a Travel Weekly Business Excellence Award for Small Agency Marketing Campaign.

Imagine Cruising