Case Study: Yorkshire Water saves 6.8 billion litres of water with Jaywing

Yorkshire Water saves 6.8 billion litres with Jaywing

The customer Yorkshire Water faced the challenge of convincing its customers to reduce their water usage, a task made difficult by consumer apathy. The vendor Jaywing was engaged to address this.

Jaywing implemented a highly personalized, data-driven campaign using over 400 dynamic variables that adapted to local weather, geography, and water demand. This multi-channel solution successfully lowered water consumption, saving 6.8 billion litres of water, reducing carbon emissions by 4.8 million kg, and providing £9 million in customer savings.

Yorkshire Water