Case Study: Virgin Money boosts churn prediction with Jaywing’s AI modelling platform Archetype

Virgin Money boosts churn prediction by 16% with Jaywing

Virgin Money partnered with the vendor Jaywing to better understand customer behavior and predict churn. They utilized Jaywing's multi award-winning Archetype modelling platform to develop a powerful predictive model for this challenge.

Jaywing implemented its AI-powered Archetype platform, which significantly outperformed Virgin Money's existing models. The solution delivered a double-digit improvement in predicting customers likely to leave and achieved a 16% uplift in predictive power on the out-of-time sample. This allowed for more targeted marketing and personalized offers, improving customer retention.

Virgin Money