Case Study: The University of Sunderland boosts applications and prospectus requests with Jaywing

The University of Sunderland boosts prospectus requests 300% with Jaywing

The University of Sunderland sought to differentiate itself in a crowded higher education market by creating a more confident brand with a genuine connection to its audience. The university partnered with the marketing agency Jaywing to leverage its sector knowledge and unlock the relevance of its ‘life-changing’ promise.

Jaywing defined ‘moments’ as the core strategic idea, focusing on intimate, pivotal instances of personal discovery rather than large events. This thinking informed the next three years of the university's marketing strategy. The work executed by Jaywing led to a 300% increase in prospectus requests, a 198% rise in international applications, and earned multiple awards including a Drum Roses Award for Online Film/Video.

The University of Sunderland