Case Study: Pepsi Max engages the next generation of cola drinkers with Jaywing

Pepsi Max drives 18m Giphy sticker impressions with Jaywing

The customer, Pepsi Max, faced the challenge of recruiting a new generation of cola drinkers while maintaining a challenger attitude despite being a leading brand. The vendor, Jaywing, was engaged to help disrupt the category by tapping into the audience's 'max mindset' using the latest social techniques and technology.

Jaywing implemented a long-term strategy of creating campaigns, augmented reality experiences, and competitions for Pepsi Max across European markets. This approach successfully activated major sponsorships and collaborations, resulting in significant measurable impacts including 18 million Giphy sticker impressions, over 10 million competition entries, and 600,000 app downloads.

Pepsi Max