Case Study: Mazda UK boosts marketing ROI and cuts cost per lead with Jaywing

Mazda UK boosts email ROI by 82% with Jaywing

The customer, Mazda UK, sought to better understand the sales impact of its various online marketing activities, including display, social, email, and PPC. To tackle this challenge, they partnered with the vendor Jaywing, which utilized its Almanac platform from the Accelerator Lab to host and manage data for a comprehensive attribution model.

Jaywing implemented a data-driven multi-touchpoint attribution model, centralizing data from a wide range of sources. This solution connected 20 million customer touchpoints, which provided Mazda with actionable insights. The results were significant, leading to an 82% increase in ROI on email campaigns and a 14% reduction in cost per lead, transforming Mazda's marketing strategy effectiveness.

Mazda UK