Case Study: a leading homeware and fashion ecommerce retailer achieves £4.5m potential savings with Jaywing’s Archetype AI modelling suite

Leading Homeware and Fashion Ecommerce Retailer saves 25% on Direct Mail costs with Jaywing

Jaywing partnered with a leading homeware and fashion ecommerce retailer to support its revenue growth plans through enhanced customer insights and data-driven strategies. The challenge was to leverage a decade of customer data to identify new revenue potential and optimize marketing spend.

Using its Archetype AI modelling suite, Jaywing built predictive models to identify key drivers of customer value, such as repurchase likelihood and credit uptake. This solution enabled targeted campaigns and optimized direct mail strategies. As a result, Jaywing helped the retailer identify £4.5 million in potential savings and achieve a 25% reduction in direct mail costs.