Case Study: IronmongeryDirect raises mental health awareness in the trades with Jaywing

IronmongeryDirect raises mental health awareness with Jaywing, reaching 39M people

IronmongeryDirect, a leading online supplier of ironmongery products, worked with the agency Jaywing to make a bigger impact with its ongoing campaign to raise money and awareness for mental health in the trades.

Jaywing organized the UK's first inter-trade football tournament, called Match for the Mind, which was hosted at Chelsea's Stamford Bridge stadium. The event, which featured tradespeople and influencers, successfully raised over £4,000 for the charity Mind. The campaign also generated significant awareness, achieving a 39 million social reach, 69 pieces of coverage, and over 4,500 sessions for the IronmongeryDirect website.

IronmongeryDirect