Case Study: Doritos unleashes superfans and generates national headlines with Jaywing

Doritos gets 37 national headlines and 3,000 applications with Jaywing

The customer Doritos, a major snack brand, and vendor Jaywing leveraged purchase data that identified the brand's highly loyal fanbase. Their challenge was to further engage these superfans and generate significant positive brand sentiment and media attention.

Jaywing created the 'Doritos Superfan' campaign, offering a paid job to eat Doritos. The solution involved a coordinated PR and social media burst, resulting in headlines in 37 national media titles. This generated over 8,700 job applications, 121 million campaign impressions, and 35 million video views. The campaign successfully identified and recruited the brand's biggest superfan, creating compelling content and overwhelmingly positive sentiment.

Doritos