Case Study: ASDA saves over £3M in marketing spend with Jaywing data-driven attribution

ASDA saves over £3M in marketing spend with Jaywing

Jaywing partnered with ASDA to address the challenge of measuring and optimizing its digital marketing performance across its Grocery and George Fashion lines. The supermarket retailer needed to move beyond siloed channel reporting to understand the true contribution of every marketing touchpoint and identify where to best allocate its budget for customer acquisition.

Using its Almanac platform from the Accelerator Lab, Jaywing implemented a data-driven multi-touchpoint attribution model. This solution combined individual-level data collection, data matching algorithms, and sophisticated mathematical modelling. For ASDA, Jaywing's work identified over £3 million in marketing spend efficiencies, delivered a 9:1 return on investment, and precisely attributed £20 million of paid digital spend.

ASDA