Case Study: ADT boosts PPC closed sales with Jaywing Decision

ADT increases closed sales by 41% with Jaywing

Jaywing partnered with ADT, a leader in home security, to optimize sales and enhance their digital marketing strategies. The challenge was to move beyond simply generating web leads and instead improve the efficiency and sales conversion from their PPC (pay-per-click) advertising.

Jaywing implemented its AI platform, Decision, connecting it to ADT's Salesforce system. This solution revolutionized the PPC model by focusing on finding leads that progressed through the sales funnel. As a result, Jaywing helped ADT achieve a 41% increase in closed sales from PPC, an 18% improvement in cost per lead, and a 30% uplift in leads alongside a significant cost reduction per lead.

ADT