Case Study: Visit Yuma drives year-round tourism engagement with JayRay

Visit Yuma reaches 50M+ travelers with JayRay

Visit Yuma, the tourism board for the city of Yuma, sought to shift perceptions and drive year-round visits, particularly during the warmer summer months. The vendor JayRay was engaged to develop a comprehensive marketing strategy and creative campaigns to highlight the destination's authentic stories and unique character.

JayRay developed an integrated "Desert Spirit" campaign that included digital ads, video storytelling, and the development of annual travel guides. The solution combined a strategic media buy with authentic creative work and influencer relations, all designed to foster deeper connections with travelers. This work reached over 50 million travelers, earned multiple creative awards, and successfully increased engagement and media mentions for the destination.

Visit Yuma