Case Study: Visit Kent boosts tourism and bookings with JayRay's basecamp marketing strategy

Visit Kent grows page views 187% with JayRay

Visit Kent, the tourism board for Kent, Washington, faced the challenge of standing out in the competitive Pacific Northwest travel market. They partnered with vendor JayRay to develop a new marketing strategy that would reframe the city as an affordable and convenient basecamp for exploring the wider region, rather than trying to compete directly with Seattle.

JayRay implemented a comprehensive solution that included a complete website redesign for VisitKent.com, the creation of a "basecamp" brand platform, and a data-driven geolocation marketing campaign. The results were significant, with page views growing 187% over six years. A specific two-month campaign attributed 1,285 trips and an estimated $277,560 in economic impact, while media outreach generated over 1 billion total impressions for Kent stories.

Visit Kent