Case Study: Visit Gig Harbor grows destination awareness with JayRay

Visit Gig Harbor boosts website engagement 216% with JayRay

Visit Gig Harbor, a tourism organization for a waterfront destination, needed a lasting brand identity to compete at a larger scale. They partnered with the vendor JayRay for services including a visual identity system, campaign strategy, and advertising.

JayRay developed a new brand platform centered on "Wander with Wonder" and launched the "Escape to Wonder" marketing campaign across multiple channels. This brand-led approach resulted in measurable gains, including a 216% increase in website engagement and greater awareness from visitors more than 50 miles away.

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