Case Study: Virginia Mason Franciscan Health boosts clinic opening awareness with JayRay’s virtual event strategy

Virginia Mason Franciscan Health reaches 560+ YouTube views with JayRay

Virginia Mason Franciscan Health faced the challenge of launching a new health clinic during the COVID-19 pandemic, which forced the cancellation of their planned in-person opening event. The healthcare provider partnered with vendor JayRay for event strategy, message development, and virtual event management to create an engaging online alternative that would build excitement and awareness for the clinic's debut.

JayRay implemented a solution that transformed the event into a fast-paced, TV newscast-style virtual program. This included pre-recorded interviews, a facility tour, a ribbon-cutting ceremony hosted by the Seattle Kraken's announcer, and interactive elements like a virtual photo booth. The virtual event reached a wider audience than an in-person gathering could have, achieving over 560 views on YouTube and successfully generating recognition from busy community leaders.

Virginia Mason Franciscan Health