Case Study: United Way of Pierce County raises $4M and boosts engagement with JayRay

United Way of Pierce County raises close to $4M with JayRay

United Way of Pierce County faced declining workplace giving and needed to reinvigorate donor support while deepening public understanding of its mission ahead of its centennial. They turned to the vendor JayRay for a campaign strategy to reframe their role and clarify their impact.

JayRay developed a donor-focused communications campaign that balanced storytelling with data, alongside an interactive tree installation for community events. This solution helped raise close to $4 million in 2021 and provided a reusable, high-engagement tool that outperformed traditional outreach, giving United Way a stronger platform for awareness and donor connection.

United Way of Pierce County