Case Study: TAPCO Credit Union boosts membership growth and local brand affinity with JayRay

TAPCO Credit Union drives 5x membership growth in one year with JayRay

TAPCO Credit Union faced the challenge of standing out in a crowded financial landscape and renewing its relevance after the momentum of a rebrand began to fade. The vendor JayRay helped them with campaign strategy, advertising, and environmental design to reconnect with their local roots.

JayRay repositioned TAPCO around its local purpose, creating a campaign featuring real members and local artists across various media. This solution accelerated the credit union's growth, delivering five years' worth of membership growth in just one year as TAPCO expanded into new branches.

TAPCO Credit Union