Case Study: Tacoma Public Schools builds awareness and sustained support with JayRay

Tacoma Public Schools sustains 6+ years of voter-approved funding with JayRay

Tacoma Public Schools, a large school district, faced a challenge where its significant academic progress and innovative status were not widely recognized or understood by its community. They partnered with the vendor JayRay for branding, campaign development, and graphic design services to help shift these perceptions and build awareness.

JayRay developed a cohesive brand platform and communications strategy rooted in the district's core qualities. This involved tailored messaging across all channels, from recruitment campaigns to voter information. The solution led to a dramatic increase in community support, resulting in over six consecutive years of voter-approved funding and a newsletter that now reaches more than 100,000 households. The vendor JayRay helped build a foundation of trust and pride that has sustained for over a decade.

Tacoma Public Schools