Case Study: Tacoma Community College boosts enrollment with JayRay

Tacoma Community College boosts new student enrollment 30% with JayRay

Tacoma Community College faced declining enrollment and needed a campaign to re-energize interest from prospective students. The vendor JayRay provided services including messaging, graphic design, and campaign development to address this challenge.

JayRay developed a modular campaign system featuring authentic student stories and messaging translated into multiple languages to connect with distinct audiences. This solution led to a 30% increase in new student enrollment for the fall 2022 quarter, exceeding expectations and successfully repositioning the college as an accessible and welcoming place.

Tacoma Community College