Case Study: Tacoma Art Museum boosts visibility with JayRay

Tacoma Art Museum earns 18+ media mentions per month with JayRay

The Tacoma Art Museum, a nonprofit institution, faced challenges with visibility and relevance due to pandemic closures and leadership transitions. It partnered with the vendor JayRay for strategic media relations and advertising services to spark fresh attention.

JayRay implemented a solution focused on story-driven media outreach and building trusted relationships with journalists. This strategy generated an average of 18+ media placements per month, expanded national reach, and increased community participation for projects, making earned media a powerful growth engine for the museum.

Tacoma Art Museum