Case Study: Snoqualmie Valley Health achieves a modern, trusted brand with JayRay

Snoqualmie Valley Health ranks in the top 10% for patient satisfaction with JayRay

Snoqualmie Valley Health, a critical access hospital, needed a rebrand to shift public perception and better mirror the modern, high-quality care it delivers. They partnered with the vendor JayRay for a comprehensive solution that included brand facilitation, system design, and implementation to articulate a refreshed, unified direction.

JayRay implemented a new visual and verbal brand system inspired by the local Snoqualmie Valley, featuring a logo of multi-colored river rocks representing the community. The flexible system, which included a new tagline, was applied across signage, print, and a redesigned website. As a result, Snoqualmie Valley Health has consistently ranked in the top 10% for patient satisfaction among critical access hospitals in Washington state since 2025.

Snoqualmie Valley Health