Case Study: Red Canoe Credit Union builds a stronger member-first brand with JayRay

Red Canoe Credit Union grows to 60K+ members across 11 branches with JayRay

Red Canoe Credit Union faced the challenge of needing greater brand clarity as it expanded into new markets, requiring a way to stand apart from banks and consistently express its member-first values. The vendor JayRay was engaged to provide services including brand research, campaign strategy, and messaging to address this.

JayRay developed a new campaign platform anchored in the message "Always on your side" and refined the brand's identity, including its logo. This solution provided a scalable system used across digital ads, outdoor placements, and branch materials. The resulting warmer, more confident brand continues to support the credit union's growth and its mission for its 60,000+ members.

Red Canoe Credit Union