Case Study: Parametrix achieves a future-ready brand refresh with JayRay

Parametrix named #1 best large company to work for in Washington in 2025 with JayRay

Parametrix, an employee-owned engineering firm, needed a brand identity that better reflected its strong internal culture and momentum for future growth. They engaged the vendor JayRay for a comprehensive brand refresh to visually align with their people-first values and innovation during a leadership transition.

JayRay implemented a research-driven solution, conducting surveys and focus groups to inform a refreshed visual identity and tagline. This included a modernized logo, an anthem video, and new website concepts that honored the company's legacy while signaling progress. The result was an energized internal reception and successful brand launch, which now supports recruitment and storytelling as the company expands. The refresh coincided with Parametrix being named the #1 best large company to work for in Washington.

Parametrix