Case Study: Open Window School builds trust for online gifted learning with JayRay

Open Window School launches Open Window Online in 8 pages with JayRay

Open Window School, a school for gifted learners, faced a challenge of building trust as it expanded its successful pandemic-era virtual model into a permanent online program. Families were cautious about online education in a post-pandemic world. The school engaged JayRay for brand strategy, logo system design, and visual identity to address this trust challenge.

JayRay developed a new brand identity for Open Window Online that extended the flagship school's credible visual language while introducing a warmer, more approachable feel designed for digital use. This solution included a flexible logo system and comprehensive brand guidelines. As a result, JayRay helped the online program launch with a cohesive and welcoming identity, enabling it to quickly establish clarity, consistency, and trust with families and staff, which supported outreach and enrollment.

Open Window School