Case Study: Kitsap Transit boosts ridership and hiring with JayRay

Kitsap Transit boosts Fast Ferry ridership 71% with JayRay

Kitsap Transit faced a perfect storm of challenges after the pandemic, including rider restrictions, service cuts, a driver shortage, and a loss of rider confidence. The agency partnered with the vendor JayRay to develop marketing campaigns aimed at rebuilding capacity and ridership.

JayRay implemented a research-driven strategy, creating three distinct ad campaigns that addressed audience motivations and barriers. The solution included targeted advertising, graphic design, and video development. The campaigns successfully helped Kitsap Transit exceed driver hiring quotas, reinstate Sunday routes, and achieve a 71% increase in Fast Ferry ridership.

Kitsap Transit