Case Study: Franke Tobey Jones celebrates 100 years of legacy and community with JayRay

Franke Tobey Jones celebrates 100 years with JayRay and reaches tens of thousands through earned media

Franke Tobey Jones, a senior living nonprofit, needed to honor its 100-year legacy while staying relevant in a competitive market. They partnered with JayRay for a comprehensive campaign that included media relations, graphic design, and advertising to achieve this goal.

JayRay developed a storytelling-centric campaign, creating a custom anniversary logo and securing earned media coverage. The solution included a targeted media relations strategy and a social media campaign blending historical and current stories. This approach generated widespread attention, including a front-page feature in The News Tribune, reaching tens of thousands of people and increasing social engagement for Franke Tobey Jones.

Franke Tobey Jones