Case Study: City of Tacoma achieves safer streets and stronger speed-limit awareness with JayRay

City of Tacoma passes 20 M.P.H. ordinance with JayRay

The City of Tacoma partnered with JayRay to support its Vision Zero commitment to eliminate traffic deaths by 2035. The city's challenge was to create a campaign that moved beyond simple awareness to actively influence driver behavior and reduce speeding on its streets.

JayRay developed a positive, community-centered campaign strategy grounded in empathy. Their solution included a multilingual visual system with approachable illustrations and messaging designed to meet drivers in high-incident areas through outdoor and digital advertising. This effort by JayRay helped shift the conversation from enforcement to shared responsibility, reinforced the city's new 20 M.P.H. ordinance on residential streets, and strengthened public awareness of Tacoma's broader safety goals.

City Of Tacoma