Case Study: City of Monroe builds a unified community brand with JayRay

City of Monroe unifies its brand with JayRay through 1,000+ community voices

The City of Monroe faced a challenge where its tourism-focused brand no longer resonated with the values of its residents. To address this, the city engaged the vendor JayRay for a comprehensive branding service that included a brand audit, community engagement strategy, and the development of a new place brand architecture and visual identity system.

JayRay implemented a solution by first conducting extensive research and engaging over 1,000 community members to understand what defines the city. This insight led to a flexible, cohesive brand identity for all city communications. The result was a unified brand that accurately reflects Monroe's community values, providing the city with an adaptable foundation for future growth. The process was directly informed by the input of more than 1,000 residents.

City of Monroe