Case Study: Catholic Community Foundation strengthens donor connections with JayRay

Catholic Community Foundation connects with 113K lives impacted using JayRay

The Catholic Community Foundation, a funding partner for essential social services, faced a challenge as it was not widely understood beyond its immediate sector. To strengthen donor connections, it partnered with JayRay for a comprehensive branding engagement that included brand research and the development of a new messaging platform.

JayRay implemented a listening-first approach through surveys, interviews, and site visits to build a practical, people-first messaging platform. This new framework provided clearer language and stronger storytelling, which is now embedded across the foundation's communications. As a result, JayRay helped CCF extend its outreach to new donor audiences and reinforce internal alignment while supporting an organization that impacts over 113,000 lives.

Catholic Community Foundation