Case Study: Brookfield Residential builds community trust and momentum with JayRay

Brookfield Residential builds 9,700 homes with JayRay

Brookfield Residential faced the challenge of managing expectations and building trust as its large-scale Tehaleh community grew, requiring proactive communication to address resident concerns and ensure long-term positive sentiment. They engaged the vendor JayRay to develop a comprehensive communications plan, implement messaging, and provide media relations services.

JayRay implemented a solution that included resident surveys, the creation of a consistent visual identity, and the development of ongoing communications through town hall handouts, website content, and news releases. They also provided spokesperson training for Brookfield leaders. As a result, awareness and momentum were built, leading to county approval for the next phase of development and growing media interest in the community's progress, which included the construction of over 9,700 homes.

Brookfield Residential