Case Study: Demandwell boosts customer satisfaction with Jasper

The Power of AI Integration Demandwell's Success

Demandwell, a small Indianapolis-based software company that provides AI SEO software, needed a better way for marketers to produce digital copy that ranked well and matched the SEO standards built into its platform. Its existing generative AI writing partner was not meeting expectations for content quality, customer satisfaction, or retention, so the team looked for a stronger AI content solution.

Demandwell switched its AI writing experience to Jasper, using Jasper’s API and support from the Jasper tech partnership team to build tailored prompts and improve the in-platform writing experience. The change led to higher-quality content, less editing for users, improved retention, and a 92% increase in customer satisfaction, while also helping Demandwell scale content production and free up engineering resources.

Demandwell

Sam Smith

Co-founder & CTO