Case Study: Pilot Company boosts content productivity with Jasper

Revolutionizing Content Creation at Pilot Company

Pilot Company, better known as Pilot Flying J, needed a better way to create and manage content across multiple digital channels and brand voices. Teams were often working in silos, and content designers and writers needed help aligning faster, collaborating more effectively, and handling both creative writing and SEO demands. Jasper provided the content workflow support, brand and voice tools, and Jasper Chat used by the team.

With Jasper, Pilot Company streamlined collaboration, repurposed dense technical documents into concise summaries, and improved ideation and content editing for design layouts and SEO. The impact was measurable: each team member saved 3 to 5 hours per week, and the content design team saw a 15% increase in Jira story point output. Pilot Company also reported stronger brand alignment across sub-brands, with Jasper helping teams produce more consistent, tailored content.

Pilot Company

Nick Kakanis

Content Designer, Digital Products Team