Case Study: BMC Software improves content discoverability and brand consistency with Jasper

BMC Software restructures content 2x faster with Jasper

BMC Software, a major enterprise software company, faced a significant challenge as AI began reshaping the buyer journey. Their content, much of which was trapped in unsearchable PDFs, was becoming invisible to the AI models that prospects now use for research. This shift created a dual challenge: content needed to be discoverable by both humans and AI while remaining consistently on-brand as AI made content creation more decentralized.

The solution was implemented using the Jasper platform. BMC used Jasper to encode its brand voice, tone, and guardrails into a single source of truth, transforming how content is structured for a two-audience world. This allowed them to retire PDFs in favor of crawlable, answer-based content. The results included a clear strategy for content transformation and the establishment of brand governance across marketing outputs. Jasper's model-agnostic foundation also ensured their investment remained viable as AI models evolved.

BMC Software