Case Study: Mad Dogg Athletics achieves centralized product data and scalable global storefronts with Jasper PIM

Jasper Innovative Solution for Mad Dogg Athletics

Mad Dogg Athletics, a global fitness equipment and education brand selling across 32 websites in multiple countries, faced inconsistent, cumbersome product data and failing eCommerce integrations that increased operational costs and slowed time-to-market. To address this, Jasper PIM was engaged to deliver a centralized PIM application to rationalize and manage Mad Dogg’s product information across languages, currencies and channels.

Jasper PIM consolidated Mad Dogg’s product data into a single repository, integrating with partners like BigCommerce, Gengo and Litmos and adding CMS, translation and workflow capabilities. The implementation improved data quality and reduced manual effort, now powering 7 eCommerce sites from one master SKU with plans to roll that SKU out to 16 additional storefronts, and enabling Mad Dogg to customize and update product data with minimal hassle.

Mad Dogg Athletics