Case Study: WAGO boosts product demand and engagement with Jask Creative's gamification campaign

WAGO drives 40% event participation with Jask Creative

WAGO, a leading manufacturer of electrical interconnection technologies, enlisted Jask Creative to design a gamification campaign. The challenge was to motivate electricians to choose WAGO 221 connectors over alternatives and to capture customer data for future retargeting efforts.

Jask Creative developed a fun and engaging instant win game where electricians could enter by purchasing a product and revealing a QR code. The solution was implemented across web, email, social media, and in-store promotions. The campaign drove a large increase in product demand and generated massive engagement. At a trade show, 40% of attendees participated and over 65% of players subscribed for future marketing.

WAGO