Case Study: Prysmian boosts electrician engagement and product choice with Jask Creative’s gamification campaign

Prysmian boosts electrician engagement and captures customer data with Jask Creative

Jask Creative partnered with Prysmian, the world leader in energy and telecoms cable systems, to address a key challenge. Prysmian needed to motivate electricians to choose its cables over competitor alternatives at the point of sale within the electrical wholesale network.

Jask Creative designed and implemented an instant win gamification campaign called 'REEL of fortune'. The solution involved purchasers revealing QR codes on product boxes to play a game via an online portal. The campaign successfully drove product choice during a period of high costs, increased brand engagement, and moved conversations away from price. It also captured valuable customer data for retargeting. Jask Creative provided the creative design and managed the campaigns.

Prysmian